Millennial Fast Food Trends: Effect on the Fast Food Industry
Fast Casual Eateries, Millennials and the Evolution of the Fast Food Industry in America
When we think of take out restaurants, we think of greasy fries, burgers, fried rooster, sugary pastries and calorie-laden soft drinks. This phenomenon is the case in America for a quite a while with fast food franchises such as McDonald’s, Wendy’s, Burger California king and White Castle ruling the market. However , over the past 2 decades, fast food in America has slowly changed from greasy fries and burgers at McDonald’s to deli sandwiches and milkshakes at Panera Bakery or Chipotle. This happening is known as the rise on the ‘fast casual’ restaurants that offer the casual dining connection with healthy, organic meals made with produce that is sourced in your area but served at the acceleration and convenience that one would certainly experience at a fast food cafe. This trend points to the fast-food industry that is changing and becoming healthier while still maintaining the convenience and the reasonably low price point that built fast food restaurants so successful in the first place. This essay will show evidence on how the fast-food in America is changing by means of becoming healthier, exotic, custom-made, ethical and ambient and the role that fast casual restaurants and Millennials are generally playing in driving this particular change.
The biggest driver of this shift inside fast food industry is the enhanced health consciousness of Americans.urgent essay writing service In accordance with Miller (182), the natural food movement which was founded in the 1960s has been very successful in educating Us citizens about the dangers of highly processed food, Genetically Modified Organisms (GMOs) and the poisonous pesticides which are used in modern agriculture. Alternatively, the movement implored People in america to eat locally grown food natural and healthy meals. The success of this mobility has had a detrimental impact on traditional fast-food restaurants who have generally come under attack with regard to selling high-calorie meals which might be unhealthy and cause weight problems, diabetes and high blood pressure. Traditional fast food restaurants have also been falsely accused of advertising unhealthy meals to children and using abnormal and highly refined elements to make their meals. That increased health consciousness has led to reduced sales in ready made meals restaurants and constant threats of class action lawsuits coming from those who think their health issues have been caused by eating fast food (Dixon et al. 104). In order to deal with this trend, fast food restaurants have improved the number of healthy meals particular menus, but their subscriber base has not been very high.
The rise associated with fast casual restaurants can be attributed to the fact that they assist healthy food with the same ease as fast food restaurants. Eagan (178) reports that it is on account of this health consciousness the fact that “number of diners visiting fast-casual restaurants grew on ten times the rate of traffic to fast-food restaurants from 1999 through 2014. ” Fast-casual restaurants have grown throughout popularity due to their healthy, new made offerings at a low price and also high convenience. Food organizations such as Panera Bread and also Chipotle are fast unconventional restaurants that have succeeded throughout providing healthy meals quickly. These restaurants have self-service kiosks and drive by windows to compete successfully with fast food restaurants by providing healthy meals in a rapid and convenient manner (Treflis Team 1). It appears that innovations in fast food in America will include a lot more fast-casual restaurants.
The tastes of american citizens have also changed, with Millennials being more adventurous with the food tastes. Due to the climb of social media, Americans are now more aware of exotic foods such as Mexican, Greek, Judaism, Italian and Chinese and maybe they are more willing to try these individuals (Williams 1). Moreover, consuming exotic meals and placing them on social media enhances the social capital of Millennial leading to a sharp rise in their demand. Since traditional fast food restaurants still offer standard meals such as burgers, french-fried potatoes, and chicken they are becoming edged out by fast-casual restaurants which offer a wide range of exotic meals which customers could customize in a dozen various ways. The ability to customize meals is rather important to Millennials who are right now the dominant working systems in America as they see food as an extension of their personality (Eagan 177). These tendencies point to a future where junk food will consist of exotic and also international cuisines which will be remarkably customizable.
A different shift in food approach that has been experienced in America is the increased need to eat within an environmentally friendly and socially aware manner. There is an increase in the necessity to eat food that has been sourced hereabouts to support local farmers and local economies and also to eat food that has is grown in an eco-friendly manner (Miller 182). Frequently , the food served at conventional fast food restaurants violates these ideals as the breeding of these animals is done in bouge, the food is grown applying pesticides, and they do not assistance local farmers. On the other hand, rapidly casual restaurants often espouse these ideas and more Us citizens, especially Millennials are choosing fast casual restaurants over classic fast food restaurants to express their own beliefs on ethics associated with food sourcing. In the future, take out is likely to be ethically sourced by local farmers using natural and organic and pasture raised substances.
The rise of social media and the desire to share one’s activity with regard to social capital has also modified what Millenials require connected with fast food joints by raising the patronage of locations and food that is picture perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires which restaurants have great feeling and artistically presented foodstuff that is ‘Instagram ready’ even though they are not fine dining restaurants, and they are willing to pay a little more for that experience. Fast-casual restaurants like Chipotle have capitalized for this by having a brick and metallic theme with high ambient lighting effects that has attracted Millennials inside droves (Dixon et jordlag. 104). These changes signify traditional fast food restaurants are edged out by fast-casual restaurants which provide a good ambiance that can provide social media likes for Millennials. From this trend, it looks like fast food eateries will have to become posh for you to compete effectively.
These changes in the fast food marketplace can be attributed to the coming old of millennials who are right now working and have disposable salary to spend eating out, their thinking about healthy food and the values of food sourcing in addition to production have played a vital role in making fast food more healthy and fueling the surge of fast-casual restaurants. As outlined by Williams (1), Millennials will also be more likely to cook their meal than to eat out that may lead to a decline within eating out generally as more of them get into the job market place and are earning salaries. Social networking has also fueled these changes as it has made exotic repas more popular and also required that dining establishments become more chic and enveloping so that they can take photos as well as post them online in social media sites. The internet has also made it easier for in spread the meaning of healthy food, environmental intelligence, ethical food sourcing as well as the dangers of refined food in order to more people than before. This generation will continue to effect not only the fast food sector but food trends on the whole.
From the prior to discussions, it is clear that the fast food industry in America will be poised for significant changes as a result of increased health intelligence, fast casual restaurants, along with the Millennial generation. The future of ready made meals is likely to include healthier meals, exotic food, ethically acquired ingredients, and more choices. Furthermore, fast food restaurants are likely to be more chick and ambiently embellished even as they focus on offering food as fast as possible through self-service kiosks, online ordering, as well as drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers of such changes in the fast food industry.